Lei
Ye
Designer thinking at every scale — from screen to city.
Trained as an architect, I moved into UX design and brand work — a path that gives me an unusual ability to think at multiple scales simultaneously. I've worked with startups, cultural institutions, and global brands across Europe and Asia.
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Structure, proportion, and sequence — applied to every project regardless of medium.
A decade of work across product, research, and architecture.
Amazon
UX Designer
2019 — Present
Professional Practice
09.2025 –
End-to-end design for the co-branded credit card ecosystem — rewards, balances, financing options, and high-risk gating flows across Account & Payments surfaces.
04.2022 – 08.2025
Three years across McKinsey's internal product portfolio — Design System 2.0, Box Migration App (50,000+ employees), Pricing Approvals, and COM platforms.
04.2025 –
Designed foundational colour tokens and component behaviours for dark/light themes, and led creation of a reusable illustration library aligned with McKinsey's visual language.
04.2024 – 2025
Led end-to-end product design for McKinsey's internal migration tool, enabling 50,000+ employees to securely transition data from Box to SharePoint. Ran user research to refine workflows and lift adoption.
11.2022 – 04.2024
Designed the pricing approval tool optimising internal decision-making and workflow efficiency — led cross-functional UX research and iteration cycles, aligning business needs with user expectations.
04.2022 – 08.2025
Product design work across McKinsey's Collaboration & Operations Management surfaces — high-fidelity flows and prototypes driving adoption among consulting teams.
07.2021 – 02.2022
Research and redesign of a senior-focused healthcare app — responsive design system aligned with accessibility goals, increasing monthly active users by 30%.
2019
UX research and prototyping for the Public Leadership Credential program, improving the online learning experience and accessibility for learners globally.
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2012 — 2021
Education
2019 – 2021
Graduate research at the intersection of digital product, spatial design, and human-computer interaction at Harvard's Graduate School of Design.
2019 – 2021
Computational design and digital fabrication coursework at MIT's School of Architecture and Planning, alongside the GSD programme.
2018 – 2019
Architectural studio work exploring spatial sequence, material logic, and the public dimension of designed environments at the College of Environmental Design.
2012 – 2018
Six-year architectural education — where spatial and systems thinking first converged into a practice that would later move from buildings into digital products.
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