Lei Ye
2021·Consumer · FoodTech

Foochi — food delivery that saves time or money

Client

Concept

Role

Designer

Product

Mobile App Concept

Deliveries

UX Research · Persona Design · Concept Design · UI

01 /THE SITUATION

The food delivery market has expanded to over $150 billion globally — more than tripling since 2017, and doubling in the U.S. during the pandemic on top of 8% annual growth. That demand opens room for a service that addresses what users most complain about: price and wait time.