Showreel 2025–2026. Screens are illustrative, not production UI.
00:45Showreel 2025–2026

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Product designer has designed for Amazon's co-branded credit cards & McKinsey's internal platforms, trained as an architect, working AI-native, in New York.

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The card pays out sixteen ways and most cardmembers know a handful. A recap of the year, and the five card actions people kept calling the bank about.

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The card changed issuing banks after nearly a decade, and the redesign brief arrived as a checklist with no definition of good in it.

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A card surface millions of cardmembers rely on and rarely open, rebuilt around what someone came to do rather than everything it can do.

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One design language for hundreds of product teams, rebuilt from the token up to be flexible enough to scale and clear enough to adopt.

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Tens of thousands of people had to move off Box before it shut. It arrived as a bulk script; I argued for a guided product instead.

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A two-chapter scroll narrative of the myth: a sculpted relief that shatters, and a night city that builds itself and starts again.

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Worked with

Amazon ● McKinsey & Company ● Data for Black Lives ● Ceras Health ● SimInsights ● MineWay

Contact

hi@lei-ye.com
LinkedIn ● Résumé