A redesign to deepen senior engagement with Ceras Health's remote-care app — focused on usability, engagement, and trust to revitalize business revenue.
Ceras Health connects patients with clinics, hospitals, and providers through smart devices. The team aimed to enhance seniors' interaction with the app to better manage health data and device integration — revitalizing revenue through a richer, more trusted experience.
60%
Perceived the app as unhelpful (baseline)
80%
Found it unengaging (baseline)
40%
Questioned trustworthiness (baseline)
Help
Make health data genuinely useful and legible.
Engage
Give users a compelling reason to return.
Trust
Restore confidence in how data is shared and with whom.
Device connection friction
Users struggled to connect and interpret data from smart devices.
Limited functionality
The app was largely a data viewer, with no compelling reason to return.
Opaque data sharing
Lack of personal interaction or visibility eroded trust.
Streamlined onboarding
Fewer screens + early interest selection personalizes the Home Screen and rewards signup with free reward points.
Care team interface
Three clear actions — schedule, call, live chat — with the option to invite family into calls with providers.
Community feature
Comments and feedback on posts foster interaction, shared experiences, and peer support.
Reward system
A prominent reward hub with multiple earning paths, redeemable for gift cards — sustaining engagement.
By combining user insights, competitive analysis, and strategic feature enhancements, Ceras Health became a more engaging, user-friendly, and trusted platform for senior users.